Are you one of the 66% of Americans who own real estate, according to the most recent census? Are you also having trouble leasing some of it out despite the vacancy rate across the country being only 7% at present? If so, you might want to look into more advanced strategies to attract high-quality tenants and prevent future difficulties with rental income.
Read below for some of the best, proven methods to boost rental leasing and ensure occupants want to stay. Together, these steps will boost tenant satisfaction and differentiate you in a market that may otherwise be hard to crack.
Hyper-Local Marketing to Attract Tenants
The Huntington Beach area has distinct attractions that can draw in potential tenants looking for a specific aesthetic and ambiance. For example:
The location is known as Surf City USA for good reason. The location attracts enthusiasts worldwide, meaning that you can appeal to regular surfers who may want to have a good time in the sea annually.
Nature enthusiasts will love Bolsa Chica's walking trails in the serene local environment. If you want quieter tenants, you can appeal to those who want a quainter life that includes trips to an ecological reserve.
Then, for those who want a fast-paced life with modern shopping and dining opportunities, leverage the fact that Pacific City is so close by. You can highlight your rental as a great place for families due to the proximity to communal entertainment options regardless of age.
Seasonal Promotions for Off-Peak Occupancy
Another option is to implement winter discounts to bring in new renters. As most people move into locations around the spring or summer, you can take advantage of this lull in renting to be more competitive in your advertising.
Highlighting that you are lowering your prices during the winter also creates a sense of urgency, making it more likely that people will jump on the opportunity.
Flexible Lease Terms for Better Retention
Give renters options for short- and long-term leases to accommodate different tenant needs. After all, a short-term lease is better than no lease at all.
You can also customize the leases to appeal to specific demographics and accommodate unique tenant lifestyles. Doing this can significantly reduce tenant churn by listening to individual needs and negotiating or compromising where necessary.
Impeccable Property Maintenance for Curb Appeal
Make sure you take care of the property to ensure it appeals to anyone who happens to be driving past. While digital tools, such as video walkthroughs, can appeal to renters, they must show the location as well-kept. Backing this up with impeccable property upkeep can reinforce that you are a high-quality landlord.
Leverage These Smart Strategies for Easier Rental Leasing
The best way to improve rental leasing rates is to ensure every aspect of renting from you is as appealing as possible, including everything from the state of the home to the contract itself. If you need help organizing this, a well-organized rental property management company such as Sail Properties can take a lot of the work from your hands.
We have experience in leveraging creative marketing efforts tailored to Huntington Beach and can use this to help get people into your rentals faster. So, contact us for an assessment today and learn more about what we can do for you.
